From Confusion to Clarity
Back in 2018, I was sitting across from a small business owner who'd just lost three months of revenue to a decision that looked perfect on paper. The spreadsheets made sense. The projections seemed solid. But something crucial was missing.
That's when I realized most financial advice focuses on the numbers while ignoring how people actually make decisions. Real businesses don't operate in theoretical environments — they deal with incomplete information, time pressure, and human psychology.
Fenoris Queldano emerged from that gap. We help people navigate financial choices by understanding both the analytical and human sides of decision-making.